WOMM. In a society that continually boasts the addition of new acronyms to the English dialect – this could very well be one of the most influential ones to date.
It stands for Word of Mouth Marketing – one of the most valuable tools a modern marketer can leverage to drive sales and fuel pipelines. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. It’s because of these existing bonds of trust that immediately catapult their recommendation to the front of the line. Which is why we’ve seen companies begin to invest so heavily on programs that aim to transform their customers into advocates on behalf of their brand.
The psychology behind this model shows that the power of word of mouth can be replicated through an Employee Referral Program. The strength of big data and analytics also reveal that referred employees stay longer and employees who make successful referrals stay longer with a company.
Investing in a referral program may yield one of the greatest ROI’s you could make for your organization.
Here are 4 primary benefits that these referrals bring to your organization.
Before tapping into this reservoir of hiring potential, there are lots of questions to ask..
Brightlights has created a thorough Whitepaper to help you uncover what is needed in order to transform your employee referral program into a well-oiled machine. This includes:
Open the doors of opportunity to talented professionals and revitalize your Employee Referral Program with our comprehensive Whitepaper.