Most of you won’t have noticed my new tagline, and frankly the vast majority of you don’t really care. I understand completely, yet I can’t tell you the impact a small change in my by-line (from Connecting Technology Companies With Great People to Building Great Leadership Teams) has had on me.
I know what you’re thinking. It’s only a by-line! But what it’s allowed me to do is to clarify all of my recruiting efforts, marketing to clients, blogging, reading and learning etc. to focus on the one area which excites me….leadership!
I’ve known about the power of a niche for years. Within 25 years of recruiting, I’ve spent the last 12 years running Brightlights focusing exclusively on technology companies. These are companies that build things like software, hardware and Cleantech products. But fundamentally the niche has never been a niche. It’s been a horizontal slice through an industry and has never been concise enough to clarify who I work with and what I want to work on.
I spent a day with two good friends recently, and we looked at all the various searches that I’ve worked on and all the types of companies that I’ve worked with. We discussed what interests me, what provides me energy and what I want to be known for in my industry, the tech sector in Toronto.
What kept rising to the top is my knowledge and interest in in the leadership issues within these growing technology firms. That is, the types of struggles that leaders face. Issues like clarifying your noble purpose, reaching out into the tech community, building an employer brand, getting the most out of the people that you have, building a coach-like environment, uncovering what ‘fit’ and ‘grit’ look like. The list goes on and on.
These are all items that I’ve been writing about in my blog posts and my newsletter, but for whatever reason I was never able to elucidate on that specific subset of the marketplace which I get so much pleasure from.
So here’s what I see happening:
As my niche continues to evolve, people are going to want to work with me more because they know I can help them with the pain of growing a successful technology company with all its innate challenges..
My practice is a lifelong journey, and frankly, the end results may be no different. But the re-doubling of my energies and efforts will be towards an end goal which I enjoy, which I’m good at and which gives me satisfaction.
This, in itself, is gift enough.